The future is YouTube. Many people around the world currently prefer to get information on YouTube. This is rather than watching TV or listening to the radio. This is largely because YouTube gets over 100 million video uploads in a day. Therefore, there is something for everyone. A good video not only tells a story but also takes the viewer on an emotional rollercoaster that will leave them eager for more. With a good online video editor, you can easily create content that sells and promotes your brand. Thus, use this link to access a reliable online video editor for your brand.
If you are new to the scene, then you can start with your solid viewers on your social media platforms. But if you are a novice then navigating YouTube will be a walk in the park. Below are some of the researched reasons why having a YouTube channel is a great idea. It will bring better return-on-investment.
1. YouTube is Ever Growing
Currently, YouTube is the second largest search engine in the entire globe, after its parent company Google. After Google and Facebook, YouTube is the third most visited site in the world. It has more than 1.9 billion active users. What does this mean for your business? You can easily find an audience that resonates with your brand and bewitch them into eager fans and customers for your brand.
All you need is a creative strategy that will ensure you easily tap into the websites’ horde of traffic. Depending on your audience you can choose to educate, entertain or provide much-needed solutions to modern-day problems.
2. You Can Easily Connect With Influencers Relevant To Your Brand
Nothing like influencer marketing to get the town talking about your brand. You can offer free products and services to the relevant influencers. And if the video goes viral, free word-of-mouth buzz could just set you apart from the herd. Your creativity is what will determine whether your video will be a success or not. You will first need to understand your target audience then make a video that elicits an emotion out of them.
You can only hook your audience if the content of your video is catchy, well detailed, is relatable, and has out-of-the-box thinking. Therefore, a dash of creativity and help from an influencer in your industry could be the missing puzzle piece you need. This will promote massive awareness and interest in your brand. For greater results, you could hire a professional using an offline or online video editor. This speaks to them, to produce quality work.
3. Video Marketing Remains a Force to Reckon With
Videos are everywhere. Whether it’s an educational video about the history of slavery or a cute cat video that will absolutely melt your heart, videos have become the flavor of the month. If you gave a person a text to read and a video of the same to watch, most people would choose the video over the text. Human beings are visual creatures, and the dwindling attention span makes them perceive texts to be long and boring.
Owing to the fact that people make billions of searches on YouTube, you might just get a better return on investment if you have a YouTube channel in your arsenal. Online video editor tools like Promo have easy-to-use interfaces that prove comfortable to use. This is by both noobs and professionals alike.
4. A Little Extra Money Never Hurt Anybody
Doing what you love is food for the soul but getting paid on top of it doesn’t hurt either. If used wisely YouTube videos can be a great source of extra income. Good examples of people who get paid for posting on YouTube are influencers and celebrities. They have a lot of viewers and subscribers on their channels. If you are looking to earn a little extra cash, then you could consider looking into
- AdSense for videos
- License content to media in cases where a video goes viral
- You could also sell products or merchandise which helps shine a spotlight on your brand.
5. Options Are Limitless, Especially When Using an Online Video Editor
This is where your creativity comes into play. But you should ensure you track the traffic on channels using tools such as Google Analytics before creating video content. You can also engage with your customers and gather information about what they need from your brand. Once you understand your audience demographic you can easily create content that will be appealing to them.
A good option to incorporate is humor. Laughter is contagious and it sells. Research shows that people share funny clips faster and widely compared to other video formats. Some other common video formats include,
- How-to videos for newbies interested in a certain product or service especially those whose functionality may prove a bit complex.
- Training videos
- Customer testimonials that will help you garner a larger client base
- Behind the scenes, videos to gain your users’ trust
While promoting social media engagement, some applications have incorporated video-focused on-platform features like Watch Party. These features allow the users to attach long-form videos on channels, for motivational or educational purposes.
The larger number of videos being posted on YouTube might discourage you from posting that video you’ve worked really hard on. When using videos, you can easily dig into the emotions of people and appear more relatable to them. With a good online video editor like Lumen5, an AI-based online video editor, you could just end up as the next internet sensation the world has been waiting for.