Choosing a good brand name can be an imperative step to ensuring your business is successful. The first impression for new, potential customers always starts with your brand name. The North American Awards even have a category that expresses the importance of this stage in starting a company. Here is why it is so important.
Choose Your Brand Name Before Trading
Starting a business without considering the name is a big mistake. A business name is the first step toward bringing life to a company if you intend to incorporate as a limited company or LLP (Limited Liability Partnership) before you begin trading.
When forming your limited company and registering your company name, selecting the right name is an imperative first step. How is your company defined? What is public perception? What makes it credible?
Take your time and make a wise choice. It would be counterproductive for you to name your child on the spot without thinking about possible names well before the birth. Therefore, why not take the time to brainstorm and work through the options when naming your business?
You need to choose an innovative company name that relates to your business in some logical way. It is also a plus if your company name is memorable. This is because it will remain in people’s minds, but that does not necessarily mean that it must be weird or esoteric. If you choose a unique name, you could confuse prospective customers or even drive them away by painting an unreliable picture in their minds.
Think carefully about your business name because it could be something you live with for the rest of your life.
Will Your Business Name Bring You Success?
It’s fine to have the most amazing business concept ever, but you must first introduce yourself and your firm to potential consumers, followed by the propagation of the word. Even if your company idea is not unique, you need to be a respectable firm that has a lot of excellent reasons for potential new customers to buy from you rather than your rivals.
You should also be able to live with your company name in every situation. You may have your business phone introduction for years, but how will you feel when you hear it? Is the name of your firm something you’ll be thrilled to say twenty or more times a day, every day, for years?
The name of your firm should be simple to pronounce. Feel comfortable hearing it repeated back to you. If you can’t pronounce the name of your company or if hearing yourself say it makes you cringe, you may want to think of something new.
Your Company Website
It is crucial that you choose the right name for your company website as this will help make an impression on your prospective customers or clients.
The website of your business is typically the first point of contact for potential clients, customers, or B2B networking partners. Your company name is going to catch the attention of everyone, whether you operate from home, operate a mobile service, work in a retail shop, or operate a warehouse.
The name you choose needs to be inviting so potential customers browsing within your business sector or looking for the kinds of products you sell will be more inclined to click on your website rather than choose another.
Set The Tone
Your first impression may make or break your company’s success. The initial idea that a customer has of you as a company will determine whether they select you over another. Using the right tone when selecting the business name is critical.
Your goal is to make a positive first impression. You must establish the proper tone with your company name and be able to construct a solid brand identity around it, especially for more serious enterprises that need to project a professional image, such as solicitors and accountants, etc.
Building Your Brand Name
The name of your company and its brand name are inextricably linked. Branding isn’t only about putting a beautiful logo on everything you make, it should also be a helpful and memorable means for customers to recall you by.
Once you’ve compiled a short list of possible names, consider them to be artistic logos that are easily recognizable, easy to understand, and most importantly, represent your business. It would be useful for you to engage the services of a graphic designer who can help you visualize your brand by generating some sample logo designs for you to evaluate. Discuss these mock-ups, and be willing to have a discussion regarding the style, tone, and design that you wish to use for your business professionally.
Finally, it comes down to striking a balance between a suitable business name and the ability to do effective branding from it. Take your time with this so you don’t have to rebrand your company further down the road because you weren’t completely happy with the outcome the first time around.